Love Project:Detroit
Detroit-BASED
Streetwear
by Jordan Mottley
Aiming to be true to self and constantly creating, catering to everyones necessity to stand out, we give you an outlet to dress outside the box.
The Bloom Splash Abstract Tee captures the energy of creativity blooming across the city. Inspired by the Concrete in Bloom collection, this piece reflects the moment when art spreads through urban spaces—where concrete becomes a canvas and expression grows freely.
Crafted from heavyweight cotton, the tee features a relaxed boxy silhouette built for everyday comfort and movement. The structured fabric gives the shirt a premium streetwear feel while remaining breathable for spring and summer wear.
The design is defined by abstract graphic artwork layered with expressive paint splatter details, creating a raw, artistic look across the garment. The abstract elements represent the unpredictable flow of creativity, while the splatter textures bring movement and energy to the piece.
Because of the artistic paint detailing, each Bloom Splash Abstract Tee carries its own unique character—just like art in the streets.
Built for warm days and creative expression, this tee blends texture, art, and streetwear into a statement piece that reflects the spirit of Love Project Detroit.
Details
Relaxed boxy silhouette
230g heavyweight cotton fabric
Abstract graphic artwork
Expressive paint splatter details
Soft breathable construction
Unisex fit
Style
Street • Artistic • Spring/Summer • Everyday Essential
The Redwood Camo Bloom Cap represents resilience growing through the city. Inspired by the strength of redwood trees and the raw texture of urban environments, this piece reflects the spirit of the Concrete in Bloom collection—nature rising through structure.
The hat features a classic camouflage pattern that symbolizes blending into the city landscape, while the bold red brim adds contrast and energy to the design. The red accent represents growth, movement, and creativity pushing through concrete spaces.
Designed for everyday wear, the cap balances durability and comfort with a structured fit that holds its shape throughout the day.
Whether paired with hoodies, tees, or full sets from the collection, the Redwood Camo Bloom Cap finishes the look with a bold but natural edge.
Details
Classic camouflage pattern
Contrast red brim design
Structured crown
Adjustable fit
Durable everyday construction
Unisex styling
Style
Street • Casual • Everyday • Spring/Summer
Best Sellers
The “Streetwear & Design Studio” long sleeve focuses on subtle identity and intentional construction. Featuring a textured waffle-knit body, cropped relaxed fit, and minimal typography across the front and back, the piece reflects the core of LOVEPROJECT: design-driven essentials built with purpose. Quiet graphics, elevated fabric, and everyday versatility make this an understated statement piece.
Details
Lightweight waffle-knit thermal fabric
Relaxed cropped silhouette
Minimal front chest detailing
“LOVE PROJECT DETROIT” back graphic
“Streetwear & Design Studio” typography print
Ribbed collar and cuffs
Soft structured texture
Designed for layering or standalone wear
Fit
Boxy relaxed fit
Slight crop at waist
True to size for intended silhouette
Size up for oversized styling
Concept
Created as a wearable studio uniform — simple, functional, and rooted in Detroit creative culture.
“Crowd Theory” represents individuality inside collective culture. Featuring a collage of illustrated personalities, each figure carries its own identity while still becoming part of something bigger. The washed blue base gives the shirt a vintage feel while the bold artwork keeps it expressive and playful.
Details
Relaxed fit graphic tee
Washed blue cotton body
Full front illustrated artwork
Multi-tone character graphic
LOVEPROJECT woven branding detail
Soft everyday fabric feel
Inspired by identity, community, and creative culture
The Bootprint Moss Waffle Tee represents movement through the city and the marks we leave behind. Inspired by moss growing through cracks in the pavement and the imprint of boots walking Detroit’s streets, this piece reflects the spirit of the Concrete in Bloom collection—where nature and city life collide.
Designed with a relaxed boxy silhouette, the tee delivers a modern streetwear shape that feels effortless and comfortable. The waffle-texture fabric adds natural depth and breathability, while the washed finish gives the shirt a soft, worn-in feel from the first wear.
The bootprint graphic represents footsteps through the city—symbolizing growth, progress, and leaving your mark wherever you go.
Built for warm spring days and summer nights, the Bootprint Moss Waffle Tee combines texture, movement, and identity into one everyday essential.
Details
Boxy relaxed silhouette
Waffle-texture knit fabric
Vintage washed finish
Bootprint graphic detail
Drop shoulder structure
Classic crew neckline
Unisex fit
Style
Street • Casual • Spring/Summer • Everyday Essential
Concrete in bloom
Concrete in Bloom is a spring collection inspired by growth in unlikely places. It reflects the tension between hard environments and soft ambition — where steel, pavement, and pressure meet creativity, love, and resilience.
Born in the city, this collection tells the story of individuals who thrive despite limitations, turning struggle into style and adversity into expression. Each piece represents movement, renewal, and progress — a reminder that growth doesn’t wait for perfect conditions.
This isn’t just springwear. It’s proof that even in concrete, something beautiful can bloom.
Spring Lookbook
Concrete in Bloom is a spring collection inspired by growth in environments not designed to nurture it. It represents resilience, renewal, and progress — where hard surfaces meet soft ambition.
Rooted in the city and shaped by pressure, each piece reflects the tension between structure and self-expression. This collection is about movement, transition, and becoming — capturing the moment when winter releases its grip and something new begins to rise.
Designed for those who bloom regardless of circumstance.
Built hard. Growing anyway.